The Face of Hawaii Blue represents to the world all of what we stand for — beauty inside and out, passion to be the best you can be, and a drive to make the world better. We have chosen the first Face of Hawaii Blue. Are YOU the next Face of Hawaii Blue? Apply here.

Meet the Face of Hawaii Blue: J’aime Nyheim

J’aime Nyheim defies all stereotypes.

She is a petite, lithe triathlete with the fierceness of a warrior. A strong woman with a heart of gold, she served in the United States Navy as an operation specialist. She studied international business in South Korea and has a degree in financial services from San Diego State. J’aime is a proud wife, mother, real estate agent and President of Sherwood Racing.

Growing up in Oregon, she was raised by an amazing single mother. Taught to be fiercely independent and incredibly kind, she was told from a young age that she is as tough as any man. And that she is just as capable as a man. Being raised by strong women molded her into the woman she is today. When she left for bootcamp, her Aunt told her “Give them Hell J’aime, give them Hell.” And that’s exactly what she did.

A lifelong athlete, she learned to swim at age 3. Even dabbling in criterium cycling before falling in love with triathlon. A fellow military wife introduced her to the sport. The pair quickly developed a friendship and bond through triathlon training. It is this bond that planted the seed of Sherwood Racing.

J’aime is not only beautiful on the outside, she is beautiful on the inside. She is a woman of depth, character and strength. We are thrilled that she is the first Face of Hawaii Blue!